Explore illustrative scores, findings and practical fixes across six website categories. The £99 automated full audit includes prioritised fixes and an action plan. Implementation is separate and optional.
Explore a report for Harbour Lane Interiors, a fictional interior design studio in Scotland. See how findings become practical recommendations and a clear action plan.
No. Harbour Lane Interiors is a fictional business. Its sample scores, measurements and recommendations illustrate a six-category report and a practical 30/60/90-day action plan. They are not real measurements or customer outcomes.
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Harbour Lane Interiors has an inviting visual identity and a clear service offering. These six example improvements focus on helping visitors explore services and request a consultation. Start with the homepage image and form labels, then refine mobile navigation and the enquiry journey.
Illustrative overall score: 82 / 100. A strong foundation, with clear opportunities to improve loading and enquiries.
| Category | Score | Evidence coverage |
|---|---|---|
| SEO | 80 / 100 | Illustrative checks |
| Performance | 70 / 100 | Illustrative checks |
| Accessibility | 80 / 100 | Illustrative checks |
| Mobile usability | 80 / 100 | Illustrative checks |
| Trust and contact | 90 / 100 | Illustrative checks |
| Technical checks | 90 / 100 | Illustrative checks |
Priority: medium
Page: https://harbour-lane.example/services/
The services page has several equally prominent headings, making its main topic harder to identify.
Recommended fix: Use “Interior design services in Scotland” as the main heading, with individual services beneath it.
Evidence: sample-observations /checks/seo
Priority: high
Page: https://harbour-lane.example/
The example mobile lab run shows a 3.4-second largest contentful paint. The hero image transfers 1.8 MB.
Recommended fix: Resize the hero image, use a modern image format and prioritise its loading.
Evidence: sample-observations /checks/performance
Priority: high
Page: https://harbour-lane.example/contact/
Name and email fields in the example use placeholder text without persistent labels.
Recommended fix: Add visible labels associated with each input, plus clear instructions and error messages.
Evidence: sample-observations /checks/accessibility
Priority: medium
Page: https://harbour-lane.example/services/
Two service links have small touch areas and sit close together in the example mobile layout.
Recommended fix: Increase clickable padding and spacing between adjacent controls.
Evidence: sample-observations /checks/mobile
Priority: medium
Page: https://harbour-lane.example/contact/
The consultation form does not explain the next steps or when visitors should expect a reply.
Recommended fix: Describe the consultation process and add a response timeframe the business can reliably meet.
Evidence: sample-observations /checks/trust_conversion
Priority: low
Page: https://harbour-lane.example/services/
A service-page link uses an old portfolio address, adding a redirect before the page loads.
Recommended fix: Point the internal link directly to the current portfolio address.
Evidence: sample-observations /checks/technical
Suggested owner: developer. Effort: small.
Suggested owner: developer. Effort: medium.
Suggested owner: developer. Effort: small.
Suggested owner: developer. Effort: small.
Suggested owner: business owner. Effort: small.
Suggested owner: developer. Effort: small.
Remove the largest loading and enquiry-form obstacles.
Make services easier to understand and explore on smaller screens.
Refine the consultation journey, tidy internal links and repeat the checks.
sample-observations — Illustrative page review example, 2026-09-15T00:00:00.000Z. Invented observations across three pages, six categories and thirty weighted sample checks.
Share this action plan with your developer or discuss implementation support. Implementation is optional, quoted separately and not included in the £99 audit.
Next step
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