SEO basics
Titles, headings, metadata and content structure that help search engines understand the site.
General website health check
Website health check: review the essentials
The free check assesses visible signals on your submitted homepage only. It does not crawl your site or test every device. The £99 automated full audit reviews sampled public pages; implementation is separate and optional.
A website health check reviews whether customers can find useful information and take the next step. This guide covers practical checks for a small-business site. GrowthCheck’s free report assesses visible homepage signals only.
Your website health-check routine
What is a website health check?
A website health check reviews whether pages can be found, understood and used. Start with service information, contact routes, headings and mobile readability. GrowthCheck’s free check examines visible homepage signals; it does not inspect every page or private system.
How often should I check my website?
Check important journeys after changing a theme, menu, form or booking provider. A brief monthly review of contact details and key links is a practical starting routine, not a universal requirement. Investigate sooner if customers report a problem.
Next: check your homepage free, read the search visibility guide or review your enquiry journey. The £99 full audit includes a private report and prioritised fixes.
What this solves
A website health check gives shape to the vague sense that the site should be performing better.
Owners often know something feels off. The website may look respectable but does not make the next step obvious. Contact forms feel heavier than they should. Service pages exist, but they do not seem to attract much search visibility. Mobile visitors bounce too quickly. None of that feels dramatic enough to trigger a rebuild, so the site drifts.
A proper health check is useful because it turns that drift into specific issues: slow pages, weak trust cues, unclear calls to action, thin content, poor internal links, messy page hierarchy, or small usability problems that make people less likely to enquire.
GrowthCheck is designed to review those points in clear business language rather than burying them in jargon or generic “optimisation” talk.
What to review
The basics that usually decide whether a small-business website feels capable or half-finished.
Mobile usability
Button size, page flow, readability and how easy it is to contact you from a phone.
Speed
Heavy media, slow templates and friction that make the site feel less trustworthy or less convenient.
Trust signals
Reviews, proof, team information, address details and reassurance around what happens next.
Calls to action
Whether the page actually makes someone want to call, book, enquire or request a quote.
Common issues
Typical findings from a website health check
Looks tidy, says too little
Pages can be visually neat but still too vague about services, outcomes or why the business is credible.
The mobile route is awkward
Phone users may struggle to find the number, open the menu, or understand the next step quickly enough.
Search basics are inconsistent
Page titles, headings and internal links may not line up well enough to support the services you want found.
What you get
A clear shortlist of what to fix first.
A useful health check does not pretend every issue matters equally. Some things are tidy-up jobs. Others affect enquiries directly. GrowthCheck aims to separate those out, explain the impact plainly, and show where attention is likely to pay off first.
That may help you brief a developer properly, challenge vague marketing advice, or simply decide whether the current site is good enough for the stage your business is in.
Either way, it gives you a more grounded basis for action than guesswork.
Related pages
Explore related audits
Next step
If the site feels serviceable rather than strong, start with a proper health check.
Use the GrowthCheck free initial check to get a grounded review of the issues most likely to matter.