Why is your website not getting enquiries?

Is the problem visibility or conversion?

First establish whether relevant people are reaching the right page. Review available search and analytics data rather than guessing from a low enquiry count. Few relevant visits points towards discovery or targeting; relevant visits with little action makes the contact journey worth investigating.

Small numbers fluctuate, and analytics may miss visits when tracking is blocked or consent is declined. Compare similar periods and use real enquiry records alongside website data. Avoid treating every visit as a potential customer.

Can a visitor understand the offer in a few seconds?

Open your main service page and read only the heading and first paragraph. They should explain what you do, who it is for and where you work if location matters. “Professional solutions tailored to you” gives less help than a concrete description of the job you do.

For a trades business, explain the services and actual area covered. For a restaurant, make the current menu, opening hours and booking route easy to find. For a professional service, explain the type of enquiry you can help with and what happens after contact.

Can customers contact you from a phone?

1. Follow the main action. Open the site on a small screen and try to find the quote, call or booking route from the service page.
2. Check the destination. Confirm phone links dial the intended number and booking links reach the correct business.
3. Review form effort. Ask only for information needed to respond. Mark optional fields and explain what happens after submission.
4. Test delivery yourself. With your team’s agreement, send a clearly labelled test enquiry. Check both the on-page confirmation and the monitored inbox; a success message alone does not prove delivery.
5. Check keyboard use and errors. Customers should be able to complete and correct the form without a mouse. See the accessibility checklist.

What builds trust before someone enquires?

Use accurate business and contact details, a clear explanation of the service and genuine examples of relevant work where you have permission to publish them. Explain practical uncertainties such as the next step or how quotations work. Do not invent reviews, credentials or guarantees to fill a design.

Remove contradictions between pages. An old phone number, conflicting opening hours or an unexplained redirect to a different booking brand can introduce doubt at the point of contact.

What should I change first?

Fix broken contact routes first. Then choose one important service page, make its offer and primary action clear, and check it on a phone. Record the change and review the quality of enquiries over a sensible period before making several more changes.

The free GrowthCheck homepage check can flag visible trust, contact and clarity signals. It does not test inbox delivery, measure your conversion rate or inspect private analytics. Its report helps choose a next investigation rather than proving why a particular customer left.

If discovery is the issue, use the SEO audit guide. If the site feels slow or unstable, read the performance guide. The £99 automated audit reviews sampled public pages and provides evidence, recommended fixes and an action plan; implementation is separate and optional.

Turn the first check into a useful next step

Run the free automated homepage check, read the limitations alongside the findings and choose one priority to investigate. See the fictional sample report or the £99 full audit for the wider direction.

Get your free website audit